Email Marketing

60 percent of small and medium-sized companies use or are interested in using Email Marketing. -- interland survey (September 2005)

Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, rich and enticing information and advertisements. Find the right tools and the right tips for your Email Marketing efforts here.

The Good :


49 percent of e-retail marketers rate email as more effective then other marketing strategies. --Internet Retailer, E-Retail Report, February 2005

Email Marketing India is popular with companies because:

It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.

It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.

It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.

It is easy to track. An advertiser can track bounce-backs, positive or negative responses, click-throughs, rise in sales.

It has been proven successful when well done.

When most people switch on their computer the first thing they do is check their email.

Specific types of interaction with messages can trigger other messages to be automatically delivered.


78 percent of people have made a purchase as a result of an Email Marketing campaign. --DoubleClick's Sixth Annual Consumer Study, 2005

About Raj Technologies :


Raj Technologies is a top-tier, yet affordable Email Marketing solution. We have top deliverability ratings and have established relations with the major ISPs ensuring maximum deliverability. We make it easy to create, send, and track permission-based Email Marketing campaigns. We offer advanced reporting, message scheduling, the ability to create unlimited interest groups,an autoresponder, list segmentation, subscription management, and an array of easy to use newsletter templates among many other major industry-standard features.

49 percent of people check their pesonal emails at work during the day. --DoubleClick's Sixth Annual Consumer Study, 2005

Create Mail :

Create and manage an unlimited number of lists
Compose and send emails from any computer with an Internet connection
Create and utilize custom mail merge fields

SEND :

Schedule messages to be sent in the future (great for newsletter owners!)
Send personalized emails to each recipient with mail merge fields
Resend archive/draft messages without retyping
Fast servers deliver to your entire list quickly. No more waiting hours for delivery.
Preview message before sending.
Send to more than one list at once

Manage Bulk Mailing:

Create and manage an unlimited number of lists
A complete contact management and follow-up system
Easily import subscribers and contacts from any application or database
Event RSVP Management & Follow-up
Manage subscription link at the bottom of each mail
Subscribers manage subscription. No more manual removes and complete opt-out ability ensured.
Complete list archive and subscriber reports
Complete list add/remove/sent statistics and activity reports
View dates and addresses of user removals
Message drafts & archives
Fully searchable database for easy finding and updating of subscriber information
All duplicate mails are automatically deleted

Track :

 Complete message reporting including open and click through tracking
 View delivered, bounces, opens, clickthroughs, and unsubscribes for each message
 See who opened clicked on which message when
 Export available of all reporting data
 Segment your list based on reporting results

Follow-Up :

 Send automated messages to subscribers based on date or how long they subscribed
 Create multiple day ecourses to educate your prospects and clients
 Create your marketing follow-up campaign in advance and put on auto-pilot
 An an autoresponder sign-up form to your web site

Survey :

 Send automated messages to subscribers based on date or how long they subscribed
 Create multiple day ecourses to educate your prospects and clients
 An an autoresponder sign-up form to your web site

 

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